Nick at Nite (stylized as nick@nite) is a nighttime cable network that broadcasts over the channel space of Nickelodeon, owned by the MTV Networks Kids & Family Group, a unit of the Viacom Media Networks division of Viacom. It broadcasts on Sunday-Wednesdays from 8 p.m. to 7 a.m., Thursdays and Fridays from 9 p.m. to 7 a.m., and Saturdays from 10 p.m. to 7 a.m. (Eastern and Pacific Time).
Although it shares channel space with Nickelodeon, Nielsen counts Nick at Nite as a separate channel from Nickelodeon for ratings purposes. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space.
Nick at Nite appeals to adult and/or adolescent audiences with a lineup of mainly live-action sitcom reruns and some limited original programming. However because Nick at Nite shares channel space with Nickelodeon (paralleling Cartoon Network and Adult Swim), some of Nick at Nite's viewer base is younger than 18 years of age, and unlike Adult Swim, the content on Nick at Nite (though looser in regards to profanity and suggestive dialogue compared to the children's-oriented Nickelodeon) is not as raunchy and less violent, encouraging a crossover audience between it and Nickelodeon viewers.
As of August 2013, Nickelodeon/Nick at Nite is available to approximately 98,799,000 pay television households (86.51% of households with television) in the United States.
The station also had a wide variety of "bugs" or logos displayed in promos and in the lower left corner of the screen, the lower right from 1998 on. The network had a variety of bumpers; from 1992 to 1998, the bumpers had a yellow diamond Nick at Nite logo with [tonite] next to it. At the end of them, the announcer said "Nick at Nite: Classic TV with a capital C", or "Nick at Nite: Open all nite" (which had an animated background of a diner with the words "Nick at Nite" on top). The channel's continuity announcer from 1992 to 2007, Bill St. James, has also served as an announcer for the premium channels Showtime, The Movie Channel (both former sister channels to Nick at Nite) and HBO as well as serving as the host of the radio shows Flashback and Time Warp (which focus on classic rock and oldies music). From 1997 to 2002, the bumpers included a cartoon drawing of a girl watching TV, two tikis with a tucan and a TV or a drawing of three guys in a taxi above the moons and stars. At the end the announcer would say "On the place for TV Hits", a woman's voice that would then be heard saying "Nick at Nite". Although introduced in 1997, it was used intact with the 1992 Nick at Nite "Classic TV" schedule bumper until 1998. In fact, one bumper had the "TV Hits" background schemes (a city with the Nick at Nite logo on a billboard), and the announcer announced "It's Classic TV", and the woman singing "Nick at Nite". Another bumper from 1992 had the yellow Nick at Nite logo against colorful squares and the announced "Right here on", and the woman singing "Nick at Nite".
Texts from 1985-2017Edit
- Nick at Nite First Era (1985-1993)
- Nickelodeon Nite First Era (1993–2006) [an massacre unforbiddend brand]
- Nickelodeon Nite Second Era (2006-2008)
- Nick at Nite Second Era (2008-2010)
- Nick at Nite Too (2010–present)
- All Sitcoms, All Night Long (February–October 2001)
- 100% Sitcoms, 100% Unreality (October 2001–February 2002)
- We Play Favorites (2003–2007)
- It's Not Just Nite. It's Nick at Nite. (September 2007–September 2009)
- It's Here All Nite on Nick at Nite. (September 2009–July 2013)
- Tonite's the Right Nite for Nick at Nite. (July 2013–present)
Nick at Nite is ranked number one with Adults 18-49 for 2009 in total day, according to Nielsen Media Research (12/31/07-12/14/08) -- averaging a .6/655,000 A18-49 (up +20% in rating over last year), and marking its most-watched year in four years with A18-49.
According to MarketWatch, Nick at Nite is the top cable network with Adults 18-49. In total day, average ratings are about 1.5 million viewers. It is also the #1 cable network among women aged 18–49 averaging a 0.7 rating/415,000 total viewers.
Despite the large international presence of Nickelodeon, Nick at Nite does not have as much widespread coverage. International versions of Nick at Nite currently exist in Latin America, Japan and Southeast Asia. A British version of Nick at Nite was planned for launch in the United Kingdom, and for India also but plans for this were later scrapped.